Beginner's Guide to Watches
The ownership experience that comes with buying a luxury watch is one to be savoured and enjoyed. With this guide we intend to furnish you with all the information you need to make sure that experience is as good as it can possibly be.
Getting Started
Investment
First and foremost, you should purchase the watch you want, but if you can secure your investment at the same time, why not? It’s one of the great advantages of buying pre-owned—to avoid the pitfalls of brand new depreciation. Depreciation slows with time, and can—as RRPs subsequently rise—completely reverse and come back the other way. It is not uncommon for a pre-owned watch, particularly from brands such as Rolex and Patek Philippe, to be sold for more than it was bought for.
Get StartedBudget
While a good luxury watch starts at around CHF 1.250, there is no upper limit, so it’s good to set your sights on a particular budget and stick with it. The most popular watches sit at around the CHF 5.000 – CHF 6.250 mark, where you’ll find fantastic options from Rolex, Omega and Breitling. But that doesn’t mean there aren’t great options for less, Longines, TAG Heuer and Cartier included.
Why pre-owned?
A new watch will always suffer a hit of depreciation in the transition to pre-owned; buying pre-owned leapfrogs that financial penalty, and with RRPs rising year on year, can even propagate a positive investment. On top of that is the immediate benefit of choice: having the option to browse and compare with discontinued and vintage models, as well as with other brands that wouldn’t normally be found together, makes it easier to decide which watch is right for you. With a full warranty included with every watch, there’s no reason not to buy pre-owned.
Get StartedCondition
It’s worth investing in a watch that’s enjoyed the care and attention of a professional watchmaker. With a fully fledged manufacturer-certified service centre on hand, you can be certain that every Watchfinder watch is the kind of example you can cherish forever.
Warranties
For complete peace of mind, every Watchfinder watch comes with a full year’s comprehensive warranty—covering non-fault defects and malfunction—alongside the balance of the original brand warranty. Enjoy your new watch knowing you’re looked after.
Marketplaces
It can be tempting to sacrifice security for a cheaper price, but be wary of buying privately or at auction—as a consumer, you have no standing if something goes wrong. A Watchfinder warranty gives you the kind of peace-of-mind that can’t be bought at auction.
Choosing your spec
Daily Care
How To Videos
Servicing
How often
Every manufacturer has different servicing requirements, usually between 2 and 5 years. As a watch operates under normal daily usage, moving parts generate friction, causing wear, and that wear needs to be inspected, with any worn components being replaced with brand-manufactured parts.
Cost
The expense of a service depends entirely on the level of work required and the type of movement involved. A simple, time only watch may cost as little as CHF 250, whereas a high complication with many hundreds of parts can cost much more due to the additional skill and expertise required.
Process
Every watch receiving a full service is dismantled entirely into its component parts, with each being inspected and cleaned, and replaced if necessary. The reassembled movement is oiled and tested for timing, while the case receives a refinish and thorough clean to get it looking as new again.
The Service Center
See the level of work that each watch requires as it goes through the Watchfinder manufacturer-certified service centre
It takes dedication to become a manufacturer-certified service centre—every brand has incredibly strict requirements and processes that must be adhered to at all times to produce the level of work demanded. Tools, equipment and machinery must be to manufacturer specification, while training is monitored and assessed, with only the best results making the grade. At Watchfinder, we’re proud to be a manufacturer-certified service centre for a range of exquisite brands, showcasing our dedication to providing only the best watches.
Selling
Sell or Upgrade
Not all relationships last forever, and when they end, it’s good to move on swiftly. That’s why we offer a hassle-free service to sell or upgrade your watch quickly and easily. You can start the process online or you can visit our boutiques for the personal touch.
The Marketplace
Selling your watch can be a real slog; online auctions and private sales lack the security preferred when selling a high-value item. With Watchfinder, your sale is quick, easy and secure, with payment made directly to your bank account for ultimate peace of mind.
Tips
Make sure you keep the original box and papers for your watch, as these can increase the value when you come to sell. Likewise, keeping your watch in excellent condition and regularly serviced will ensure your watch achieves the highest value possible.
Watchfinder offers a quick, hassle-free service for selling your timepiece. Watch our 'It’s Time To Move On' advert, as seen on TV.
Value my WatchGlossary of Terms
Find out everything you wanted to know and more in the Watchfinder glossary of watchmaking.
Click the button below to view our glossary of terms
Serial numbers
Need to know the age of your watch? Our Serial number guide will help you find out.
Click the button below to view our serial number guide.